The Color Purple

Purple is a color with it's own distinctive personality. The uniqueness of the hue reflects the creative aspects of the color, as well as the metaphysical, meditative, spiritual and psychic connotations. The exclusivity concept of purple comes from it's limited availability and affordability to only the most elite and wealthy people in ancient times. The purple for the dyes needed to fashion their regal purple garments was extracted from tiny mollusks of which 336,000 of the snails were needed to yield just one ounce of dye.